Every story starts with a prototype

The UX behind global payment security

I co-authored the EMV® 3DS UX standards now used by merchants, banks and the six major card networks. 80 prototypes, six markets, two years of research with EMVCo and Ipsos.

Lots of data, no signal

I built an AI tool that unites data sources into actionable signal for UK cultural venues. The intel is supporting strategic, measurable growth for current users.

An AI tool for solar installers

Used by EDF, Scottish Power and Duracell, Fuze offers an AI-enabled CRM, customer portal, lead flow, real-time configurable quote and more.

A woman using the dashboard

Supporting neurodiverse kids and adults

UCSF Neurology and Menlo Global Research needed to turn ideas into prototypes they could test over 3 rounds to launch their product with confidence.

The UX behind global payment security

I co-authored the EMV® 3DS UX standards now used by merchants, banks and the six major card networks. 80 prototypes, six markets, two years of research with EMVCo and Ipsos.

Lots of data, no signal

I built an AI tool that unites data sources into actionable signal for UK cultural venues. The intel is supporting strategic, measurable growth for current users.

An AI tool for solar installers

Used by EDF, Scottish Power and Duracell, Fuze offers an AI-enabled CRM, customer portal, lead flow, real-time configurable quote and more.

A woman using the dashboard

Supporting neurodiverse kids and adults

UCSF Neurology and Menlo Global Research needed to turn ideas into prototypes they could test over 3 rounds to launch their product with confidence.

The UX behind global payment security

I co-authored the EMV® 3DS UX standards now used by merchants, banks and the six major card networks. 80 prototypes, six markets, two years of research with EMVCo and Ipsos.

An AI tool for solar installers

Used by EDF, Scottish Power and Duracell, Fuze offers an AI-enabled CRM, customer portal, lead flow, real-time configurable quote and more.

Lots of data, no signal

I built an AI tool that unites data sources into actionable signal for UK cultural venues. The intel is supporting strategic, measurable growth for current users.

A woman using the dashboard

Supporting neurodiverse kids and adults

UCSF Neurology and Menlo Global Research needed to turn ideas into prototypes they could test over 3 rounds to launch their product with confidence.

Got an idea you want prototyped?

Book a call with Chris and let's discuss your idea!

chris@caboodle.studio

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©2026 Caboodle Digital Ltd

London, UK N1 7SR

CRN 10034635 VAT GB234288795

©2026 Caboodle Digital Ltd

London, UK N1 7SR

CRN 10034635 VAT GB234288795