Our team is your team.

Led by Lucy and Chris, you can expect a boutique, fiercely friendly service founded on honesty, collaboration and efficiency.

Caboodle digital studio owners, Chris and Lucy.


  • UI/UX design
  • Interaction design
  • Web design
  • Copywriting
  • Prototyping
  • Design systems
  • Full stack development

We can apply design thinking to most sectors, but we have particular experience in these areas.


Give your internal or external users what they find most useful. From KPI to financial datasets.

Data storytelling

We’ll help extract what’s important and visualise your data to tell the most meaningful stories.


We design and build efficient finance research tools that help your people perform at their best.

Landing pages

If you're selling a service or product we can create a powerful site that works 24/7 to get you customers.

Conversion optimisation

We can audit your site and advise on quick wins that can have a big impact on your conversion rates.

User testing

High drop-offs? Not sure why? We can help you answer this question and many more by running tests on your traffic.


If you're running a study, we can create prototypes for testing, react and iterate as findings come in.

Concept design

Device agnostic visuals for a proof of concept, or usability audits and design reviews.


We can convert insights from qual or quant studies into meaningful research reports to impress clients.

The Caboodle difference

Our tools and process work best remotely which means we’re always local to you.
As a carbon neutral business we strive to minimise our impact on the environment.
We’re a 50% woman owned business and embrace diversity and inclusion by design.
We work a 4 day week because studies show it boosts productivity and happiness.