About | Caboodle

About Chris

Back in 2007, while studying for a degree in animation, I decided to enter design competitions for cash (poor student). I started winning, and what began as a few clients turned into my first studio on the South Coast.

As the client list grew, I got more interested in why some things worked and others didn't. Why one sign-up form filled up and another sat empty. That's my speciality: finding where people get stuck in a digital journey then testing and shipping a better way.

Since then I've worked alongside designers, engineers, researchers and leaders at government initiatives, Fortune 500s, charities and startups, on everything from global payment standards to theatre bookings.

Credentials

19 years of experience

ICO registered

Indemnity insured

Official CCS supplier

Spektrix partner

5-star Clutch reviews

Skills

Digital strategy

Conversion optimisation

Analytics and prioritisation

Digital innovation

Experimentation and testing

Customer journey mapping

How I work

Short, focused engagements, or fractional and alongside your team. I share progress as async updates, on Slack, and on calls when useful.

Discover

The goal, the customer journeys, the people, the data.

Map and prioritise

A roadmap ordered by user and business impact.

Action

Hands-on or working with existing team.

Deliver and iterate

Measuring what moved, and what to do next.

What people say

From clients

From peers

Courtney Green

Marketing Director, Reading Rep

"Tickets are way up from this time last year. We're getting new people, and now we're not losing them at the last steps."

Louis Wawrzesta

Founder & CEO, Fuze

"What impressed me was how Chris stayed invested after launch. We’ve been working together for over a year now, he genuinely cares about our growth."

Joe Brown

Founder & CEO, Hireable

"We had no idea what good looked like until we met Chris, and got 3x the value we expected."

Ria Jesrani

Associate Director of UX, Ipsos

"Caboodle shone a light on our research, making the reports much more engaging for our clients. During our partnership, we regularly received nearly perfect scores from clients."