The right data for the right audience

Consulting with AllianceBernstein

Data can be fascinating to one person and baffling to another. The same numbers, shown differently, tell an executive one thing and an analyst something else.

Most data products get designed once, for one imagined reader. I start with who's actually looking, then work back to what they need to see.

My story

What to expect

Sprints

Fixed price, clear outcome. Regular updates. Retainers also available.

Async comms

Walkthrough videos you can digest in your own time. Calls when it makes sense.

Small bets, big outcomes

A focus on the changes most likely to move the metric, not the prettiest ones.

Clarity over clever

Experienced enough to know when to follow a familiar pattern and when to break it.

Led by Chris

Chris Godby

Founder

My story

Back in 2007, while studying for a degree in animation, I decided to enter design competitions for cash (poor student). I started winning, and what began as a few clients turned into my first agency on the South Coast.

I realised early that I had a knack for turning complexity into simplicity. Back then it was static Photoshop mockups. Now it's fully coded interfaces, and I can take something from a scribble to a working prototype without handing it between three people (and losing half the intent on the way).

Chris was quick to grasp what we wanted to accomplish with TrackMyRisks, taking often very complex ideas and functionality and translating into a beautiful, intuitive user interface.

Richard Carman

COO, ContinuityPartner

Most of the years since have spanned solo founders all the way up to global brands; I co-authored the EMV® 3-D Secure payment-authentication standards with Ipsos, turning 2 years of research into work that sits behind a lot of the world's online card payments. I've turned data into products for AllianceBernstein and designed new ways of seeing research with Visa, working alongside some of the most talented people in UX.

Through all of it, one belief has held: data removes doubt and wins people over to new ideas when it's visualised in the right way.

Now, I give my clients enterprise-grade thinking, without the enterprise-grade timeline or overhead.

“I couldn’t be happier with how it’s all worked out. There’s no way we could have done this without you, or with any other vendor”

Clare Stoker

VP, AllianceBernstein

Credentials

Official HM Gov Supplier

15+ years of experience

Top 3% vetted by Toptal

5-star Clutch reviews

ICO Registered

Indemnity insured

Skills

Prototyping

Product design

AI-assisted build

UX design

Data visualisation

Design systems

Kind words

From clients

From peers

Rob Stevens

Group Head of UX, GfK

"Fast, easy to work with and dependable at delivering high quality, innovative work."

Richard Carman

COO, ContinuityPartner

Chris was quick to grasp what we wanted to accomplish with TrackMyRisks, taking often very complex ideas and functionality and translating into a beautiful, intuitive user interface.

Kerry Hebert

Design & UX Director, Visa

"I’M BLOWN AWAY. You built on an idea and made it even better!  REALLY great stuff here."

Clare Stoker

VP, AllianceBernstein

“I couldn’t be happier with how it’s all worked out. There’s no way we could have done this without you, or with any other vendor”

Bryan Le, Ph.D

Founder, Mendocino Food Consulting

"I would pay double the price. This is really valuable. It’s all things I just would never have come up with!"

Rudy Lei

CEO, Tactic

"I am very impressed and super happy that we partnered on Tactic's design — your work is excellent!"

From clients

From peers

Rob Stevens

Group Head of UX, GfK

"Fast, easy to work with and dependable at delivering high quality, innovative work."

Kerry Hebert

Design & UX Director, Visa

"I’M BLOWN AWAY. You built on an idea and made it even better!  REALLY great stuff here."

Bryan Le, Ph.D

Founder, Mendocino Food Consulting

"I would pay double the price. This is really valuable. It’s all things I just would never have come up with!"

Let's talk

Book a call with Chris and let's discuss your project.

chris@caboodle.studio

Copied

©2026 Caboodle Digital Ltd

London, UK N1 7SR

CRN 10034635 VAT GB234288795

©2026 Caboodle Digital Ltd

London, UK N1 7SR

CRN 10034635 VAT GB234288795