Design and build, to help others see what you see.

Consulting with AllianceBernstein

Prototypes remove doubt, build momentum, clarify intention, and win people over to new ideas.

Giving people the power to show, instead of tell, is why I created Caboodle back in 2016. There is no greater feeling than watching a client see their idea become real.

My story

What to expect

Sprints

Fixed price, clear outcome. Regular updates. Retainers also available.

Async comms

Walkthrough videos you can digest in your own time. Calls when it makes sense.

Small bets, big outcomes

A focus on the changes most likely to move the metric, not the prettiest ones.

Clarity over clever

Experienced enough to know when to follow a familiar pattern and when to break it.

Led by Chris

Chris Godby

Founder

Back in 2007, while studying for a degree in animation, I decided to enter design competitions for cash (poor student). I started winning, and what began as a few clients turned into my first agency on the South Coast.

I realised early that I had a knack for getting someone's vision and translating it into something tangible. Back then it was static Photoshop mockups. Now it's fully coded interfaces, and I can take something from a scribble to a working prototype without handing it between three people (and losing half the intent on the way).

Chris was quick to grasp what we wanted to accomplish with TrackMyRisks, taking often very complex ideas and functionality and translating into a beautiful, intuitive user interface.

Richard Carman

COO, ContinuityPartner

Most of the years since have spanned solo founders all the way up to global brands. I co-authored the EMV® 3-D Secure payment-authentication standards with Ipsos, work that sits behind a lot of the world's online card payments. I've led product initiatives for AllianceBernstein and prototyped new features with Visa, working alongside some of the most talented people in the UX field.

Through all of it, one belief has held: prototypes remove doubt, build momentum, clarify intention, and win people over to new ideas. Far more powerfully than static screens or a deck.

Now, I give my clients enterprise-grade thinking, without the enterprise-grade timeline or overhead.