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For B2B Web App & Software Owners

Game-changing design upgrades that increase product value

We blend user insight + copywriting + modern UI design to unlock the profit hidden in your product. Without you spending more on marketing.

Book a discovery call
Top 20 UI/UX Co
TheManifest.com
5 star reviews

Buying design is a stressful, expensive time sink full of unknowns...

It's overwhelming browsing endless (samey) portfolios
You're concerned about the ROI of design
You don't want 'pretty but dumb designs'
You need a team that understands tech limitations
Freelancers could ditch you at any time, and you want a more personal approach than agencies provide

Imagine a proven design partner that gets you where you want to be...

A proven method for intuitive, developer-ready design
An approach based on evidence instead of opinion
Proactive advice based on 14 years of mistakes
Regular updates and clear communication
A solid reputation built over 7 years

“During our partnership, we regularly received nearly perfect scores from clients. They felt like partners rather than just suppliers.”

Ria Jesrani
Director @ Ipsos

"Caboodle are an exceptional digital team. Fast, easy to work with and dependable."

Rob Stevens
Group Head of UX @ GfK

Atominvest

We helped Hemal, CEO of this award-winning product used by 20,000 companies. He wanted to modernise the UI, and deliver a design system to help speed up development releases.

AllianceBernstein

Clare, AVP at AB reached out for product design help. AB wanted to launch an innovative fund research and diagnostics tool to add a new revenue stream and speed up the fund research process.

Tactic.fyi

CEO, Rudy partnered with us to deliver and optimise a set of features after finding it tricky to find a design partner.

EMV®

The EMV® 3DS UI/UX Design Guidelines provide Merchants, Card Networks and Banks with a single source of truth to deliver secure experiences to their customers. We designed and built them.

Tickerboom

Find stock research fun? Neither do we... so we designed a novel way of browsing, comparing and analysing stocks in a fast, easy and (dare we say) fun way.

Ipsos MORI

When Ipsos needed a set of complex prototypes, they reached out to us to make them happen. The goal? Optimise global payment authentication to help make billions of people feel safer buying online.

Ipsos MORI + VISA

From stale Powerpoint reports to a new, engaging format that bolstered customer retention and acquisition.

Autonomous Research

An 825% efficiency boost. Transforming a slow, frustrating Excel-based process into a search & visualisation tool.

UCSF

Working with the Neuroscape team at UCSF, we designed and prototyped a groundbreaking tool to help assess and improve cognition in healthy populations.

“Not to be crass, but...I’M BLOWN THE F*CK AWAY. Really good work.”

Kerry Hebert
Design & UX Director @ Visa
5 stars on Clutch.
“It's rare to find a design partner who thinks beyond great visuals and show true empathy for our users.”
Simon Jones
Research Director @ Ipsos
5 stars on Clutch.
“During our partnership, we regularly received nearly perfect scores from clients. They felt like partners rather than just suppliers.”
Ria Jesrani
Director @ Ipsos
5 stars on Clutch.
“Adept at understanding my requirements. Produced outstanding work with good, lasting customer feedback.”
Yann Cluchey
OPI CTO @ GfK
5 stars on Clutch.
"We massively appreciate you guys having gone above and beyond to support us (again!)- thank you"
Nick Thompson
Director @ ReadingRep
5 stars on Clutch.
"...incredible listeners, took our half-baked thoughts and turned them into beautiful designs. Very efficient and made small changes that had profound impact"
Joaquin Anguera
Associate Professor @ Neuroscape, UCSF
5 stars on Clutch.
“Not to be crass, but...I’M BLOWN THE F*CK AWAY. Really good work.”
Kerry Hebert
Design & UX Director @ Visa
5 stars on Clutch.
"Caboodle are an exceptional digital team. Fast, easy to work with and dependable."
Rob Stevens
Group Head of UX @ GfK
5 stars on Clutch.
“There is no way we could have done this without you or with any other vendor.”
Clare Stoker
VP @ AllianceBernstein
5 stars on Clutch.
"Always really responsive, a pleasure to work with and the final products have all been of the highest standard"
Nick Stuart
Marketing Director @ Sellmyhome.co.uk

“It's rare to find a design partner who thinks beyond great visuals and show true empathy for our users.”

Simon Jones
Research Director @ Ipsos
Modular design system approach

Scalable, efficient design requires a modular approach ready for your devs.

Async comms & walkthroughs

Ditch calendar tennis. Sit back with a coffee, watch, digest and enjoy.

Unlimited eye-tracking

We test key designs using eye-tracking so you can develop with confidence.

Rapid delivery

Forget having to chase for updates. We work in sprints with regular progress updates.

Experienced designers

Well versed in best practice design principles, interaction and behavioural science.

AI enabled

From Mid-journey to ChatGPT, we use AI where it makes us more efficient, at no additional cost.

"...incredible listeners and took our half-baked thoughts and turned them into beautiful designs. Very efficient in accomplishing our design goals and made small changes that had profound impact on the overall design."

Joaquin Anguera
Associate Professor @ Neuroscape, UCSF
What makes you different?

Often you get beautiful design OR smart, efficient design.

We balance form and function to deliver efficient interfaces that empower people to get more done in less time.

Combine that with a more scientific approach to maximise ROI and minimise risk and you get Caboodle.

What value can your design deliver?

Design, especially UX design has a high ROI and can help with issues like these:

  • Outdated or ugly design is tough to sell and market
  • Features and workflows feel clunky, slow or frustrating
  • You need a fresh perspective
  • You feel the design quality is holding you back and misrepresents your brand
  • Without a robust design system it's slow to deliver features
  • You'll save $$$ by designing and testing the right features before developing them
  • You want to increase customer loyalty and retention
How do you handle feedback

We work on your design until you're happy, but we also use testing and evidence to make decisions instead of subjective opinion.

We don't do endless meetings, we've found asynchronous video design walkthroughs are far faster and more effective at moving projects forward.

We send you a video walkthrough, which you can watch at your convenience.

There is no 'big reveal' or Director ego here. This is about you and what you want to accomplish.

Who uses your service?

We work with established companies that want to improve their products and:

  • innovate
  • maintain competitive advantage
  • increase retention and customer loyalty
  • boost productivity
  • improve brand perception

This is typically a fintech, B2B, SaaS company, or an innovation / product unit within an established company or SME. Most have strong engineering teams already, but no design team.

Some clients have design teams but want us to focus on improving what's there while their designers work on new features.

We do product design, UI and UX design. We don't do social media graphics or print collateral.

What software do you use?

We use Figma, Framer, Notion, Eyequant, Hotjar and a variety of AI tools. We keep right at the edge of design & tech so you don't have to.

Ready to upgrade your design?

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