HC

HC

We prototype your ideas.

So you can release wildly successful digital products and features. In less time. With less risk.

B2B Tools

Fintech

SaaS

HC

HC

We prototype your ideas.

So you can release wildly successful digital products and features. In less time. With less risk.

B2B Tools

Fintech

SaaS

HC

HC

We prototype your ideas.

So you can release wildly successful digital products and features. In less time. With less risk.

B2B Tools

Fintech

SaaS

14 years prototyping digital products with great teams at

Creating a digital product offers almost limitless wealth. BUT…

It is messy and difficult. And it's easy to build the wrong things for the wrong people.

After 14+ years working on products for startups, SMEs and Fortune 500's we've found the safest, fastest path to successful products is...

Blending: prototypes, design systems, human behaviour and evidence-led iteration.

We call this blend Behaviour Driven Design.

It's the culmination of what Chris & Lucy (our 2 founders) set out to do when they created Caboodle back in 2016…

A product focused design partner for businesses that want to release successful products.

Creating a digital product offers almost limitless wealth. BUT…

It is messy and difficult. And it's easy to build the wrong things for the wrong people.

After 14+ years working on products for startups, SMEs and Fortune 500's we've found the safest, fastest path to successful products is...

Blending: prototypes, design systems, human behaviour and evidence-led iteration.

We call this blend Behaviour Driven Design.

It's the culmination of what Chris & Lucy (our 2 founders) set out to do when they created Caboodle back in 2016…

A product focused design partner for businesses that want to release successful products.

Creating a digital product offers almost limitless wealth. BUT…

It is messy and difficult. And it's easy to build the wrong things for the wrong people.

After 14+ years working on products for startups, SMEs and Fortune 500's we've found the safest, fastest path to successful products is...

Blending: prototypes, design systems, human behaviour and evidence-led iteration.

We call this blend Behaviour Driven Design.

It's the culmination of what Chris & Lucy (our 2 founders) set out to do when they created Caboodle back in 2016…

A product focused design partner for businesses that want to release successful products.

"Caboodle are an exceptional digital team. Fast, easy to work with and dependable."

Group Head of UX @ GfK

Here's a few examples 212+ projects later…

Product Design

Optimising key features using the JTBD framework for this popular AI sales intelligence product.

with Tactic.fyi

UI Design

Design System

Design overhaul of this enterprise fintech product used by over 20,000 companies.

with AtomInvest.co

“Not to be crass, but...I’M BLOWN THE F*CK AWAY. Really good work.”

Design & UX Director @ Visa

Prototyping

UX & UI Design

Enhancing EMV® 3-D Secure UX with 80 prototypes in 6 markets.

with EMVCo.com

Product Design

Strategy

From idea to lucrative institutional fund research and diagnostics tool.

with AllianceBernstein.com

“It's rare to find a design partner who thinks beyond great visuals and show true empathy for our users."

UX Researcher @ Prev Ipsos, Meta

Prototyping

UX & UI Design

Our own product that provides a novel, enjoyable way to discover and browse stocks.

with Tickerboom

Prototyping

UX & UI Design

MVP design and onboarding for this award-winning risk compliance startup.

with Trackmyrisks.com

"...adept at understanding my design requirements. Produced outstanding work, for which I continue to receive good customer feedback."

Prototyping

UX & UI Design

Optimising the design and flows across billions of data points for GfK's Online Pricing Intelligence product.

with GFK.com

Strategy

Product Design

We prototyped the core features for this research product owned by a leading finance research company.

with Autonomous.com

The power of our prototypes

Fresh perspective

Spur meaningful discussion and align on new ways of doing things.

Fresh perspective

Spur meaningful discussion and align on new ways of doing things.

Fresh perspective

Spur meaningful discussion and align on new ways of doing things.

Competitive edge

Go to market with the right features, faster.

Competitive edge

Go to market with the right features, faster.

Competitive edge

Go to market with the right features, faster.

Get buy-in

Convince with something people can see and feel.

Get buy-in

Convince with something people can see and feel.

Get buy-in

Convince with something people can see and feel.

De-risk

Validate assumptions before wasting time and money developing the wrong thing.

De-risk

Validate assumptions before wasting time and money developing the wrong thing.

De-risk

Validate assumptions before wasting time and money developing the wrong thing.

"During our partnership, we regularly received nearly perfect scores from clients. They felt like partners rather than just suppliers."

Head of UX @ Clio AI (prev Ipsos)

A match made in heaven?

You

VP or C-level. Part of a product or research team, innovation unit or funded startup…

  • Your target CLTV is $5k minimum

  • Not afraid of remote collaboration

  • You want to improve or launch a product

  • You're not looking for pretty-but-dumb design work

HC

HC

Us

Up-to-the-hilt knowledge of prototyping, UX & UI design, technical feasibility and behavioural science.

  • 14 years in digital design

  • Product obsessed

  • Agile and efficient

  • Easy to work with

"Everything looks great. I am thrilled with how it’s going. After my first call with Lucy I knew I wanted to work with you guys, and I couldn’t be happier with how it’s all worked out."

AVP @ AllianceBernstein

A clear path to success together

Clarify

Set a benchmark (together). Map out what to prototype, for who and why.

Prototype

Always with 2 designers "No two minds ever come together without, thereby, creating a third, invisible, intangible force which may be likened to a third mind." — Napoleon Hill

Test

Get real insights from users. How does it compare to the benchmark?

Iterate

Confidently improve based on evidence. Ready? Hand-off to devs.

Price guide

from

£35k

Idea to custom product

Want to launch a successful product and know there is a market? We can help you maximise chance of success.

Strategy, branding, design & prototyping

Minimise risk. Same team throughout.

Fixed price. On-going support.

Optional development

from

£2,697

/ flow

Prototypes

Frustration-free feature or flow designed and prototyped. Based on how your users think and feel.

For new or existing products

Unlimited feedback

Ready for testing and/or development

Created by 2 designers

"...incredible listeners and took our half-baked thoughts and turned them into beautiful designs. Very efficient in accomplishing our design goals and made small changes that had profound impact on the overall design."

Associate Professor @ Neuroscape, UCSF

FAQ

What does the working relationship look like?

How do you handle feedback and discussion?

What types of businesses do you work with?

I need a whole product designed, can you help?

How do you deliver prototypes?

Let's do this

30 min no pressure discovery call.

©2023 Caboodle

Caboodle Digital Ltd. International House
64 Nile Street, London N1 7SR