
SaaS UX Best Practices
SaaS UX best practices are crucial for creating a user-friendly experience. Learn how to improve user engagement, retention, and satisfaction in this comprehensive guide.
We specialise in B2B web apps for finance, SaaS or AI companies that want lasting business impact from design.
Why you'll love us“During our partnership, we regularly received nearly perfect scores from clients. They felt like partners rather than just suppliers.”
"Caboodle are an exceptional digital team. Fast, easy to work with and dependable."
We re-designed this award-winning asset management software that powers 40k+ global users across 20k companies with $1trn+ AUM.
We helped the AB team design a new way to measure and compare fund performance using Idiosyncratic Alpha.
We helped this SaaS company enhance their product's UX by designing and optimising new features.
We designed a novel way of browsing, comparing and analysing stocks in a fast, easy and fun way.
Working with Ipsos and the WG of AMEX, Discover, JCB, Mastercard, UnionPay and Visa we re-designed and prototyped the worldwide payment authentication UX.
From stale Powerpoint reports to a new, engaging format that bolstered customer retention and acquisition.
We re-designed a highly efficient search and data visualisation tool for one of the world's top finance research companies.
Working with the Neuroscape team at UCSF, we designed a groundbreaking tool to measure executive function.
“Not to be crass, but...I’M BLOWN THE F*CK AWAY. Really good work.”
Pick a subscription based on your current needs. You can pause or cancel at anytime.
You'll get access to your dashboard with everything you need. You can also start adding design requests immediately.
We've honed a design request format that makes it quick and easy for you.
Our relationship with you and our understanding of your customers only gets better with time.
"...incredible listeners and took our half-baked thoughts and turned them into beautiful designs. Very efficient in accomplishing our design goals and made small changes that had profound impact on the overall design."
Scalable, efficient design requires a modular approach ready for your devs.
Ditch calendar tennis. Sit back with a coffee, watch, digest and enjoy.
We test key designs using eye-tracking so you can develop with confidence.
Your request delivered within 3 days. No waiting around for availability, we've got you covered.
Well versed in best practice design principles, interaction and behavioural science.
From Mid-journey to ChatGPT, we use AI where it makes us more efficient, at no additional cost.
“It's rare to find a design partner who thinks beyond great visuals and show true empathy for our users.”
We'll analyse your Hotjar data and deliver on-going UX insights.
Unlimited UX design, prototyping & support. Whenever you need us.
Handy comparison: typical contract designer is ~£2500/week. Agency rate from ~£5000/week.
“It's rare to find a design partner who thinks beyond great visuals and show true empathy for our users.”
“During our partnership, we regularly received nearly perfect scores from clients. They felt like partners rather than just suppliers.”
“Adept at understanding my requirements. Produced outstanding work with good, lasting customer feedback.”
"We massively appreciate you guys having gone above and beyond to support us (again!)- thank you"
"...incredible listeners, took our half-baked thoughts and turned them into beautiful designs. Very efficient and made small changes that had profound impact"
“Not to be crass, but...I’M BLOWN THE F*CK AWAY. Really good work.”
"Caboodle are an exceptional digital team. Fast, easy to work with and dependable."
“There is no way we could have done this without you or with any other vendor.”
"Always really responsive, a pleasure to work with and the final products have all been of the highest standard"
The nature of UX design demands iteration. The old per project, agency model worked counter to that. You spend ages mapping out specific features, only for things to change part way through.
Queue pricey change requests and revolving teams.
Nobodies happy.
You could hire a contractor — spend ages onboarding only to have to do that all over again when they inevitably take on another contract. What's left in their wake? A trail of design debt and lost knowledge.
You want to build a relationship that matures like a fine wine.
So we decided to use a subscription model. Now you can expect a 'let's do it', not a 'hmm that's gonna cost you'.
We work on your design until you're happy, but we also use testing and evidence to make decisions instead of subjective opinion.
We don't do endless meetings, we've found asynchronous video design walkthroughs are far faster and more effective at moving projects forward.
We send you a video walkthrough, which you can watch at your convenience.
There is no 'big reveal' or Director ego here. This is about you and what you want to accomplish.
We aim for within 3 business days. If you need quicker turnaround times, you can upgrade to Pathfinder Plus, where we'll deliver within 1-2 days depending on the size of the request.
Other customers have used our services to: improve a feature or flow. Optimise a design element. Modernise a design. Create or explore ideas and new features. Create a prototype to test.
We provide a request format to make things easy and help you provide the info we need to address your request efficiently.
Larger requests will take us longer, so sometimes it makes sense to break it down into chunks.
We work with customer-obsessed product teams that lack in-house design skills covering UX design, UI design, prototyping and creative direction.
This is typically a SaaS company, or an innovation unit within an established company or SME. Most have strong engineering teams already, but no design team.
We do product design UI/UX. We don't do social media graphics or print collateral.
We use Figma, Framer, Notion, Eyequant, Hotjar and a variety of AI tools. We keep right at the edge of design & tech so you don't have to.
SaaS UX best practices are crucial for creating a user-friendly experience. Learn how to improve user engagement, retention, and satisfaction in this comprehensive guide.
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