14 years prototyping digital products with great teams at
"Caboodle are an exceptional digital team. Fast, easy to work with and dependable."
Group Head of UX @ GfK
Here's a few examples 212+ projects later…
Product Design
Optimising key features using the JTBD framework for this popular AI sales intelligence product.
with Tactic.fyi
UI Design
Design System
Design overhaul of this enterprise fintech product used by over 20,000 companies.
with AtomInvest.co
“Not to be crass, but...I’M BLOWN THE F*CK AWAY. Really good work.”
Design & UX Director @ Visa
Prototyping
UX & UI Design
Enhancing EMV® 3-D Secure UX with 80 prototypes in 6 markets.
with EMVCo.com
Product Design
Strategy
From idea to lucrative institutional fund research and diagnostics tool.
with AllianceBernstein.com
“It's rare to find a design partner who thinks beyond great visuals and show true empathy for our users."
UX Researcher @ Prev Ipsos, Meta
Prototyping
UX & UI Design
Our own product that provides a novel, enjoyable way to discover and browse stocks.
with Tickerboom
Prototyping
UX & UI Design
MVP design and onboarding for this award-winning risk compliance startup.
with Trackmyrisks.com
"...adept at understanding my design requirements. Produced outstanding work, for which I continue to receive good customer feedback."
OPI CTO
Prototyping
UX & UI Design
Optimising the design and flows across billions of data points for GfK's Online Pricing Intelligence product.
with GFK.com
Strategy
Product Design
We prototyped the core features for this research product owned by a leading finance research company.
with Autonomous.com
The power of our prototypes
"During our partnership, we regularly received nearly perfect scores from clients. They felt like partners rather than just suppliers."
Head of UX @ Clio AI (prev Ipsos)
A match made in heaven?
You
VP or C-level. Part of a product or research team, innovation unit or funded startup…
Your target CLTV is $5k minimum
Not afraid of remote collaboration
You want to improve or launch a product
You're not looking for pretty-but-dumb design work
HC
HC
Us
Up-to-the-hilt knowledge of prototyping, UX & UI design, technical feasibility and behavioural science.
14 years in digital design
Product obsessed
Agile and efficient
Easy to work with
"Everything looks great. I am thrilled with how it’s going. After my first call with Lucy I knew I wanted to work with you guys, and I couldn’t be happier with how it’s all worked out."
AVP @ AllianceBernstein
A clear path to success together
Clarify
Set a benchmark (together). Map out what to prototype, for who and why.
Prototype
Always with 2 designers "No two minds ever come together without, thereby, creating a third, invisible, intangible force which may be likened to a third mind." — Napoleon Hill
Test
Get real insights from users. How does it compare to the benchmark?
Iterate
Confidently improve based on evidence. Ready? Hand-off to devs.
Price guide
from
£35k
Idea to custom product
Want to launch a successful product and know there is a market? We can help you maximise chance of success.
Strategy, branding, design & prototyping
Minimise risk. Same team throughout.
Fixed price. On-going support.
Optional development
from
£2,697
/ flow
Prototypes
Frustration-free feature or flow designed and prototyped. Based on how your users think and feel.
For new or existing products
Unlimited feedback
Ready for testing and/or development
Created by 2 designers
"...incredible listeners and took our half-baked thoughts and turned them into beautiful designs. Very efficient in accomplishing our design goals and made small changes that had profound impact on the overall design."
Associate Professor @ Neuroscape, UCSF
FAQ
What does the working relationship look like?
How do you handle feedback and discussion?
What types of businesses do you work with?
I need a whole product designed, can you help?
How do you deliver prototypes?