We design UX driven products that elevate financial services.

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Grow revenue

Deploy smart digital products that create recurring revenue streams.

Reduce costs

Speed up menial, clunky workflows that crush productivity.

Get buy-in

Turn your data into meaningful, interactive visuals and dashboards.

Grow revenue by deploying smart digital products.

Reduce costs by speeding up menial, clunky workflows.

Get buy-in with interactive data viz storytelling.

Design driven companies bar chart

The world is changing. Over a 10 year period, design-led companies have outperformed the S&P 500 by 228%*.

*The DMI Design Value Index
The Chasm
Product adoption curve

Meaningful adoption fails without good UX. Companies that don't embrace design as a force for positive change and innovation are getting left behind.

Path to digital product success

We understand launching a digital product is daunting. Especially within financial services—hiring in-house is costly, big agency is slow, hiring freelance is risky.

There is an alternative. Partner with a specialist, multidisciplinary team that uses a proven process that looks like this:

Map business & user goals

We'll dive into why people will use the product and what value it brings to your business.

Move faster. Work smarter.

Minimal loveable product

We prioritise your big list of features together, based on user and business value.

Avoids paying for unnecessary features

Prototype, test, iterate

See and interact with your product for early feedback and buy-in.

Saves weeks of dev time


We’ll hand-off to your developers or provide our own, and manage the implementation.

Realise your vision

Learn, grow, profit

Use real feedback from your people to deliver continuous positive outcomes.

Boosts adoption and retention
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We've helped other finance companies like yours accomplish meaningful change.

Client logo: HM Gov
Official HM Gov supplier
Clutch logo.
5 stars on Clutch.
on Clutch.co
Years working in digital
Projects to date
product design

We helped EMVCo optimise the global payment authentication experience as part of a large multi-market study with Ipsos MORI.

Mobile app design screenshot.
product design

We helped Autonomous give their customers and internal teams a fast way to access and analyse data. Leaving Excel behind.

Fintech digital product to find and analyse datasets.
product design

Tickerboom gives retail investors the data they need to make sound investment decisions.

Investment dashboard product design screenshot.
product design

As seen on Yahoo Finance, we designed and built this fund analysis web app with AllianceBernstein.

A fund research web app
product design

We designed a banking app with Ipsos MORI to help people save for the things they care about.

Banking digital product design screenshot.
product design

We redesigned a PowerBI finance dashboard to surface more powerful stories in the data with AllianceBernstein.

Finance dashboard designed for PowerBi
product design

We helped GfK give deep meaning to vast amounts of global data on their pricing intelligence platform.

A data intelligence platform for GfK
product design

We helped Ipsos MORI transform clunky Excel and PDF research deliverables into a vivid reporting experience.

Research web app design screenshot.
“Not to be crass, but...I’M BLOWN THE F*CK AWAY. Really good work.”
Kerry Hebert
Design & UX Director
“Fast and reliable at delivering innovative, high quality work.”
Rob Stevens
Group Head of UX
“There is no way we could have done this without you or with any other vendor.”
Clare Stoker
Vice President
Trusted by brands you know

Meet Caboodle. A UX focused design studio that enables you to deliver finance products people actually want to use.


Small team, big impact — some clients have called us the design version of the SAS. We're not as badass but we can give you the reliability, support and skillset required to accelerate meaningful change.

Caboodle is led by Chris and Lucy —2 UX design consultants with over 24 years of combined experience in digital. We can handle your project from napkin to shipped product and beyond.

Whether you're a funded startup or large enterprise, we are adept at slotting in and extending the skills of your existing team.

  • UI/UX design
  • UX copywriting
  • Accessibility
  • Brand & design systems
  • DesignOps
  • Digital strategy
  • Full stack development

How to get started


Book a call

And chat with owners Chris & Lucy about your goals. It'll only take 30 mins.

Prefer email?: hi@caboodle.studio


We create a plan

Your situation is unique, so the plan we create will be too.



Together, we provide on-going value to your people and customers.