Caboodle - A research-led design team
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Your go-to digital product studio. Our mission? To fuel your business success whilst having a positive impact in the world.

Apple mac with a SaaS based product on the screen

We put your people at the heart of our approach—successful outcomes come from strong collaborations.

Eye tracking heatmap research  on a design with a user tester

We mitigate your risk by challenging assumptions with evidence. This is reflected in everything we do.

12+ years & 200+ projects for large corps, startups and nonprofits.

  • gsk - brand logo
  • nhs - brand logo
  • visa - brand logo
  • alliance-bernstein - brand logo
  • jll - brand logo
  • gfk - brand logo
  • game - brand logo
  •  - brand logo
  • nidecker - brand logo
  • ipsos-logo - brand logo
Simon Jones, Research Director - brand logo

“You embody the spirit of design thinking, and that’s exactly what we need.”

Simon Jones, Research Director
Ipsos Mori

 - brand logo

“Produced outstanding work with good, lasting customer feedback.”

Yann Cluchey, OPI CTO
GfK

Paul Long-Collins, Branch Manager RSPCA - brand logo

“Absolutely brilliant! I can't thank you enough for what you have given us.”

Paul Long-Collins, Branch Manager
RSPCA