Capture more revenue from your user flows

Capture more revenue from your user flows

Expect evidence backed optimisations that increase key metrics based on 19 years in user experience design.

Expect evidence backed optimisations that increase key metrics based on 19 years in user experience design.

Your revenue opportunity

Additional revenue per year
+£75,600

Calculation shows the impact of improving conversion from 2% to 2.5% (+25.0% uplift) on your website traffic, with an average order value of £42 across all transactions.

Work highlights

From startups to global brands

Ticket booking flow optimisation

Optimised the Spektrix ticket and donation booking flow to convert more of Reading Rep's growing audience. Read the case study

43.8%

Conversion increase

43.8%

Conversion increase

+£107k

Forecasted revenue

+£107k

Forecasted revenue

Lead flow that doubled solar conversion

Designed for clarity and speed across solar, battery and EVs. Benchmarked at 2× industry conversion. Used by EDF, Scottish Power, Santander and Duracell. Read the case study

2x

Lead conversion

+18%

Sales conversion

Flow optimisation behind every card payment

80 flows designed, tested and iterated to balance conversion with trust. Built with Ipsos and the major card networks across six global markets. Read the case study

Billions

Transactions impacted

Six

Global markets

Low-cognitive-load flows for UCSF Neurology

Four dashboards designed with UCSF Neurology and Menlo Global Research to make executive function data clear for kids, parents, teachers and clinicians. Read the case study

3

Test rounds

4

User types served

Ticket booking flow optimisation

Optimised the Spektrix ticket and donation booking flow to convert more of Reading Rep's growing audience. Read the case study

43.8%

Conversion increase

+£107k

Forecasted revenue

Flow optimisation behind every card payment

80 flows designed, tested and iterated to balance conversion with trust. Built with Ipsos and the major card networks across six global markets. Read the case study

Billions

Transactions impacted

Six

Global markets

Lead flow that doubled solar conversion

Designed for clarity and speed across solar, battery and EVs. Benchmarked at 2× industry conversion. Used by EDF, Scottish Power, Santander and Duracell. Read the case study

2x

Lead conversion

+18%

Sales conversion

Low-cognitive-load flows for UCSF Neurology

Four dashboards designed with UCSF Neurology and Menlo Global Research to make executive function data clear for kids, parents, teachers and clinicians. Read the case study

3

Test rounds

4

User types served

How we work

We co-authored the global standards in checkout experience used by the world's 6 major card networks. Now we bring that expertise to you in 4 steps.

Diagnose

We pinpoint areas creating friction.

Implement

Testing one change at a time.

Measure

Against your benchmark numbers.

Grow

See improvements in sales, order values and retention,

Get a free review of a key user flow with our founder, Chris.

Get a free review of a key user flow with our founder, Chris.

Kind words

Rob Stevens

Group Head of UX, GfK

"Fast, easy to work with and dependable at delivering high quality, innovative work."

Ria Jesrani

Former Head of UX, Ipsos

"During our partnership, we regularly received nearly perfect scores from clients."

Adrian Pearson

Founder & MD, Ledgerscope

"Exceptional personal service and flexibility. All the expertise of a big design agency."

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Want to capture more revenue from your flows?

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Want to capture more revenue from your flows?

Let's talk it through, no pitch.

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©2026 Caboodle Digital Ltd

London, UK N1 7SR

CRN 10034635 VAT GB234288795

©2026 Caboodle Digital Ltd

London, UK N1 7SR

CRN 10034635 VAT GB234288795