Turn your idea into a prototype that wins people over, shipped in three weeks.

I combine 19 years of design craft and judgement with the speed of AI to deliver intuitive, coded prototypes you can use to demo, test and validate an idea.

You work with me directly: one pair of hands, one point of contact, nothing lost in translation.

See work highlights

Three reasons people
come to me

For founders

Raising? Get a coded prototype that makes investors back you.

Good for: funded startups, a new product line, a story that needs more than slides.

"We had no idea what good looked like until we met Chris, and got 3x the value we expected."

Joe Brown

Founder & CEO, Hireable

For growing businesses

Prove the concept, test and get buy-in before going all-in.

Good for: a new product, a better internal process or an idea worth de-risking first.

"Exceptional personal service and flexibility with all the expertise of a big design agency."

Adrian Pearson

Founder & MD, Ledgerscope

For agencies

I ship work you'll be proud to show clients (no hand-holding needed).

Good for: client delivery, overflow when your team's at capacity or fill a skill gap.

"During our partnership, we regularly received nearly perfect scores from clients."

Ria Jesrani

Former Head of UX, Ipsos

Work highlights

From founders to global brands

From founders to global brands

Lots of data, no clear signal

I built an AI tool that unites Reading Rep and Tyneside's three data sources into actionable signal.

Solar tailored to every home

Used by EDF, Scottish Power and Duracell, Fuze turns a customer's own data into an interactive solar design and quote they can customise.

Validating VIS before launch

Built prototypes to validate how to frame Visa Instalments (VIS) before its global launch, giving them data-backed confidence in the right approach. Testing by Ipsos UX.

A phone call for every data request.

I led product on a number of disruptive and self-serve products for AllianceBernstein, so clients could access their own data instead of ringing to ask.

The UX behind global payment security

I co-authored the EMV® 3DS UX standards with Ipsos after building 80 prototypes tested across six markets and used across the 6 major card networks.

Supporting neurodiverse kids

UCSF Neurology and Menlo Global Research needed to turn ideas into prototypes they could test over 3 rounds to measure market appetite.

Faster capital for UK businesses

A fintech SaaS that lets a business share access to their accounting platform to get loans faster. Idea to prototype to launch in 3 months.

UX Research that got filed, not used

I rebuilt how Ipsos presented their research, from clunky PDFs to live report boards, used in workshops with clients including Amazon, Visa, OBIE and Lloyds.

Lots of data, no clear signal

I built an AI tool that unites Reading Rep and Tyneside's three data sources into actionable signal.

Solar tailored to every home

Used by EDF, Scottish Power and Duracell, Fuze turns a customer's own data into an interactive solar design and quote they can customise.

Validating VIS before launch

Built prototypes to validate how to frame Visa Instalments (VIS) before its global launch, giving them data-backed confidence in the right approach. Testing by Ipsos UX.

A phone call for every data request.

I led product on a number of disruptive and self-serve products for AllianceBernstein, so clients could access their own data instead of ringing to ask.

The UX behind global payment security

I co-authored the EMV® 3DS UX standards with Ipsos after building 80 prototypes tested across six markets and used across the 6 major card networks.

Supporting neurodiverse kids

UCSF Neurology and Menlo Global Research needed to turn ideas into prototypes they could test over 3 rounds to measure market appetite.

Faster capital for UK businesses

A fintech SaaS that lets a business share access to their accounting platform to get loans faster. Idea to prototype to launch in 3 months.

UX Research that got filed, not used

I rebuilt how Ipsos presented their research, from clunky PDFs to live report boards, used in workshops with clients including Amazon, Visa, OBIE and Lloyds.

Lots of data, no clear signal

I built an AI tool that unites Reading Rep and Tyneside's three data sources into actionable signal.

The UX behind global payment security

I co-authored the EMV® 3DS UX standards with Ipsos after building 80 prototypes tested across six markets and used across the 6 major card networks.

Solar tailored to every home

Used by EDF, Scottish Power and Duracell, Fuze turns a customer's own data into an interactive solar design and quote they can customise.

Supporting neurodiverse kids

UCSF Neurology and Menlo Global Research needed to turn ideas into prototypes they could test over 3 rounds to measure market appetite.

Validating VIS before launch

Built prototypes to validate how to frame Visa Instalments (VIS) before its global launch, giving them data-backed confidence in the right approach. Testing by Ipsos UX.

Faster capital for UK businesses

A fintech SaaS that lets a business share access to their accounting platform to get loans faster. Idea to prototype to launch in 3 months.

A phone call for every data request.

I led product on a number of disruptive and self-serve products for AllianceBernstein, so clients could access their own data instead of ringing to ask.

UX Research that got filed, not used

I rebuilt how Ipsos presented their research, from clunky PDFs to live report boards, used in workshops with clients including Amazon, Visa, OBIE and Lloyds.

How I work

I work in sprints, or embedded with your team for larger projects. I share regular progress via async videos, Slack and calls.

Brief

A focused kickoff to understand the idea, the data behind it, and who you need to win over.

I build

A working prototype with real flows, ready for you to click through and react to.

Iterate

A round or two of changes based on your feedback, so it lands right.

Launch

You take it forward, or if it makes sense, I stay on to help.

Book a call with Chris and let's discuss your idea!

Book now

Book a call with Chris and let's discuss your idea!

Book now

Kind words

Rob Stevens

Group Head of UX, GfK

"Fast, easy to work with and dependable at delivering high quality, innovative work."

Joaquin Anguera

Director of Clinical Division, UCSF

"Incredible listener, takes our half-baked thoughts and turns them into beautiful designs."

Bryan Le, Ph.D

Founder, Mendocino Food Consulting

"I would pay double the price. This is really valuable. It’s all things I just would never have come up with!"

Got an idea you want prototyped?

Book a call with Chris and let's discuss your idea!

Book a 15 min call

chris@caboodle.studio

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©2026 Caboodle Digital Ltd

London, UK N1 7SR

CRN 10034635 VAT GB234288795

©2026 Caboodle Digital Ltd

London, UK N1 7SR

CRN 10034635 VAT GB234288795