SaaS UX Best Practices
SaaS UX best practices are crucial for creating a user-friendly experience. Learn how to improve user engagement, retention, and satisfaction in this comprehensive guide.
The only UX design subscription that delivers compounding value.
We specialise in B2B web apps for finance, SaaS or AI companies that want lasting business impact from design.
Why you'll love us
Top 20 UI/ UX Co
TheManifest.com
5 star reviews
Why you'll love us
We'll take care of the design so you can grow faster.
Max flexibility — no more being shackled to SoWs or expensive change requests.
No more waiting for availability — while your competition pushes ahead.
No hiring costs — managing or training an entire design team. We're here when you need us.
“During our partnership, we regularly received nearly perfect scores from clients. They felt like partners rather than just suppliers.”
Ria Jesrani
Director @ Ipsos
"Caboodle are an exceptional digital team. Fast, easy to work with and dependable."
Rob Stevens
Group Head of UX @ GfK
Atominvest
We re-designed this award-winning asset management software that powers 40k+ global users across 20k companies with $1trn+ AUM.
View case study
View case study
AllianceBernstein
We helped the AB team design a new way to measure and compare fund performance using Idiosyncratic Alpha.
View live product
View live product
Tactic.fyi
We helped this SaaS company enhance their product's UX by designing and optimising new features.
View live product
View live product
Tickerboom
We designed a novel way of browsing, comparing and analysing stocks in a fast, easy and fun way.
View case study
View case study
Ipsos + EMVCo
Working with Ipsos and the WG of AMEX, Discover, JCB, Mastercard, UnionPay and Visa we re-designed and prototyped the worldwide payment authentication UX.
View case study
View case study
Ipsos MORI + VISA
From stale Powerpoint reports to a new, engaging format that bolstered customer retention and acquisition.
Internal tool
Internal tool
Autonomous Research
We re-designed a highly efficient search and data visualisation tool for one of the world's top finance research companies.
View product demo
View product demo
UCSF
Working with the Neuroscape team at UCSF, we designed a groundbreaking tool to measure executive function.
Being developed
Being developed
“Not to be crass, but...I’M BLOWN THE F*CK AWAY. Really good work.”
Kerry Hebert
Design & UX Director @ Visa
1. Choose your subscription
Pick a subscription based on your current needs. You can pause or cancel at anytime.
You're in control
Pause or cancel anytime
No hidden fees or surprise charges.
2. Onboarding
You'll get access to your dashboard with everything you need. You can also start adding design requests immediately.
Add whoever you like
Get your own project management space
The more we work with you the better it gets!
3. Submit design requests
We've honed a design request format that makes it quick and easy for you.
Submit unlimited requests
We'll tackle each request 1-by-1
Get UX support whenever you need it
4. See customer happiness soar
Our relationship with you and our understanding of your customers only gets better with time.
Happy customers market for you
See your product & profit grow
Deal with less support requests
"...incredible listeners and took our half-baked thoughts and turned them into beautiful designs. Very efficient in accomplishing our design goals and made small changes that had profound impact on the overall design."
Joaquin Anguera
Associate Professor @ Neuroscape, UCSF
Modular design system approach
Scalable, efficient design requires a modular approach ready for your devs.
Async comms & walkthroughs
Ditch calendar tennis. Sit back with a coffee, watch, digest and enjoy.
Unlimited eye-tracking
We test key designs using eye-tracking so you can develop with confidence.
Rapid delivery
Your request delivered within 3 days. No waiting around for availability, we've got you covered.
Experienced designers
Well versed in best practice design principles, interaction and behavioural science.
AI enabled
From Mid-journey to ChatGPT, we use AI where it makes us more efficient, at no additional cost.
“It's rare to find a design partner who thinks beyond great visuals and show true empathy for our users.”
Simon Jones
Research Director @ Ipsos
Signal
We'll analyse your Hotjar data and deliver on-going UX insights.
Peace of mind
Pro-active UX suggestions
Monthly customer behaviour report
Free Hotjar setup
GBP
£300 per week
Pathfinder
Unlimited UX design, prototyping & support. Whenever you need us.
Central dashboard
Unlimited design requests
Unlimited eye-tracking tests
2-3 day turnaround
GBP
£1,250 per week
Popular
Handy comparison: typical contract designer is ~£2500/week. Agency rate from ~£5000/week.
We will contribute 1% of your purchase to removing carbon from the atmosphere.
Led by Founders Chris & Lucy. Our mission since 2016 is to deliver simple, enjoyable experiences that deliver real business impact.
“It's rare to find a design partner who thinks beyond great visuals and show true empathy for our users.”
Simon Jones
Research Director @ Ipsos
“During our partnership, we regularly received nearly perfect scores from clients. They felt like partners rather than just suppliers.”
Ria Jesrani
Director @ Ipsos
“Adept at understanding my requirements. Produced outstanding work with good, lasting customer feedback.”
Yann Cluchey
OPI CTO @ GfK
"We massively appreciate you guys having gone above and beyond to support us (again!)- thank you"
Nick Thompson
Director @ ReadingRep
"...incredible listeners, took our half-baked thoughts and turned them into beautiful designs. Very efficient and made small changes that had profound impact"
Joaquin Anguera
Associate Professor @ Neuroscape, UCSF
“Not to be crass, but...I’M BLOWN THE F*CK AWAY. Really good work.”
Kerry Hebert
Design & UX Director @ Visa
"Caboodle are an exceptional digital team. Fast, easy to work with and dependable."
Rob Stevens
Group Head of UX @ GfK
“There is no way we could have done this without you or with any other vendor.”
Clare Stoker
VP @ AllianceBernstein
"Always really responsive, a pleasure to work with and the final products have all been of the highest standard"
Nick Stuart
Marketing Director @ Sellmyhome.co.uk
What makes you different?
The nature of UX design demands iteration. The old per project, agency model worked counter to that. You spend ages mapping out specific features, only for things to change part way through.
Queue pricey change requests and revolving teams.
Nobodies happy.
You could hire a contractor — spend ages onboarding only to have to do that all over again when they inevitably take on another contract. What's left in their wake? A trail of design debt and lost knowledge.
You want to build a relationship that matures like a fine wine.
So we decided to use a subscription model. Now you can expect a 'let's do it', not a 'hmm that's gonna cost you'.
How do you handle feedback
We work on your design until you're happy, but we also use testing and evidence to make decisions instead of subjective opinion.
We don't do endless meetings, we've found asynchronous video design walkthroughs are far faster and more effective at moving projects forward.
We send you a video walkthrough, which you can watch at your convenience.
There is no 'big reveal' or Director ego here. This is about you and what you want to accomplish.
How quickly can you turn a design request around?
We aim for within 3 business days. If you need quicker turnaround times, you can upgrade to Pathfinder Plus, where we'll deliver within 1-2 days depending on the size of the request.
What kind of design requests can I make?
Other customers have used our services to: improve a feature or flow. Optimise a design element. Modernise a design. Create or explore ideas and new features. Create a prototype to test.
We provide a request format to make things easy and help you provide the info we need to address your request efficiently.
Larger requests will take us longer, so sometimes it makes sense to break it down into chunks.
Who uses your service?
We work with customer-obsessed product teams that lack in-house design skills covering UX design, UI design, prototyping and creative direction.
This is typically a SaaS company, or an innovation unit within an established company or SME. Most have strong engineering teams already, but no design team.
We do product design UI/UX. We don't do social media graphics or print collateral.
What software do you use?
We use Figma, Framer, Notion, Eyequant, Hotjar and a variety of AI tools. We keep right at the edge of design & tech so you don't have to.
Popular insights
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