Idea to working prototype. Built to demo, test and win buy-in.

Consulting with Ipsos

I combine 15+ years of design craft and strategy with the speed of AI to build intuitive, coded prototypes, ready in 2-4 weeks.

You work with me directly: one pair of hands, one point of contact, nothing lost in translation.

See work highlights

Three reasons people
come to me

For founders

Raising? Get a coded prototype that makes investors back you.

Good for: funded startups, a new product line, a story that needs more than slides.

"We had no idea what good looked like until we met Chris, and got 3x the value we expected."

Joe Brown

Founder & CEO, Hireable

For growing businesses

Prove the concept, test and get buy-in before going all-in.

Good for: a new product, a better internal process or an idea worth de-risking first.

"Exceptional personal service and flexibility with all the expertise of a big design agency."

Adrian Pearson

Founder & MD, Ledgerscope

For agencies

I ship work you'll be proud to show clients (no hand-holding needed).

Good for: client delivery, overflow when your team's at capacity or fill a skill gap.

"During our partnership, we regularly received nearly perfect scores from clients."

Ria Jesrani

Former Head of UX, Ipsos

Work highlights

From founders to global brands

From founders to global brands

Lots of data, no signal

I built an AI tool that unites data sources into actionable signal for UK cultural venues. The intel is supporting strategic, measurable growth for current users.

Read case study →

An AI tool for solar installers

Used by EDF, Scottish Power and Duracell, Fuze offers an AI-enabled CRM, customer portal, lead flow, real-time configurable quote and more.

Read case study →

Validating VIS before launch

Built prototypes to validate how to frame Visa Instalments (VIS) before its global launch, giving them data-backed confidence in the right approach. Testing by Ipsos UX.

Read case study →

The UX behind global payment security

I co-authored the EMV® 3DS UX standards with Ipsos after building 80 prototypes tested across six markets and used across the 6 major card networks.

Read case study →

A woman using the dashboard

Supporting neurodiverse kids and adults

UCSF Neurology and Menlo Global Research needed to turn ideas into prototypes they could test over 3 rounds to launch their product with confidence.

Read case study →

A native AI SaaS that helps people get their dream job

Worked with the founder to turn his vision into a prototype that got him funding.

Read case study →

Lots of data, no signal

I built an AI tool that unites data sources into actionable signal for UK cultural venues. The intel is supporting strategic, measurable growth for current users.

Read case study →

An AI tool for solar installers

Used by EDF, Scottish Power and Duracell, Fuze offers an AI-enabled CRM, customer portal, lead flow, real-time configurable quote and more.

Read case study →

Validating VIS before launch

Built prototypes to validate how to frame Visa Instalments (VIS) before its global launch, giving them data-backed confidence in the right approach. Testing by Ipsos UX.

Read case study →

The UX behind global payment security

I co-authored the EMV® 3DS UX standards with Ipsos after building 80 prototypes tested across six markets and used across the 6 major card networks.

Read case study →

A woman using the dashboard

Supporting neurodiverse kids and adults

UCSF Neurology and Menlo Global Research needed to turn ideas into prototypes they could test over 3 rounds to launch their product with confidence.

Read case study →

A native AI SaaS that helps people get their dream job

Worked with the founder to turn his vision into a prototype that got him funding.

Read case study →

Lots of data, no signal

I built an AI tool that unites data sources into actionable signal for UK cultural venues. The intel is supporting strategic, measurable growth for current users.

Read case study →

The UX behind global payment security

I co-authored the EMV® 3DS UX standards with Ipsos after building 80 prototypes tested across six markets and used across the 6 major card networks.

Read case study →

An AI tool for solar installers

Used by EDF, Scottish Power and Duracell, Fuze offers an AI-enabled CRM, customer portal, lead flow, real-time configurable quote and more.

Read case study →

A woman using the dashboard

Supporting neurodiverse kids and adults

UCSF Neurology and Menlo Global Research needed to turn ideas into prototypes they could test over 3 rounds to launch their product with confidence.

Read case study →

Validating VIS before launch

Built prototypes to validate how to frame Visa Instalments (VIS) before its global launch, giving them data-backed confidence in the right approach. Testing by Ipsos UX.

Read case study →

A native AI SaaS that helps people get their dream job

Worked with the founder to turn his vision into a prototype that got him funding.

Read case study →

How I work

I work in sprints, or embedded with your team for larger projects. I share regular progress via async videos, Slack and calls.

Brief

A focused kickoff to understand the idea, the data behind it, and who you need to win over.

I build

A working prototype with real flows, ready for you to click through and react.

Iterate

A round or two of changes based on your feedback or testing outcomes.

Launch

You take it forward, or if it makes sense, I stay on to help.

Let's talk about your idea.

Book a call

Let's talk about your idea.

Book a call

Kind words

From clients

From peers

Rob Stevens

Group Head of UX, GfK

"Fast, easy to work with and dependable at delivering high quality, innovative work."

Richard Carman

COO, ContinuityPartner

Chris was quick to grasp what we wanted to accomplish with TrackMyRisks, taking often very complex ideas and functionality and translating into a beautiful, intuitive user interface.

Kerry Hebert

Design & UX Director, Visa

"I’M BLOWN AWAY. You built on an idea and made it even better! REALLY great stuff here."

Clare Stoker

VP, AllianceBernstein

“I couldn’t be happier with how it’s all worked out. There’s no way we could have done this without you, or with any other vendor”

Bryan Le, Ph.D

Founder, Mendocino Food Consulting

"I would pay double the price. This is really valuable. It’s all things I just would never have come up with!"

Rudy Lei

CEO, Tactic

"I am very impressed and super happy that we partnered on Tactic's design — your work is excellent!"

From clients

From peers

Rob Stevens

Group Head of UX, GfK

"Fast, easy to work with and dependable at delivering high quality, innovative work."

Kerry Hebert

Design & UX Director, Visa

"I’M BLOWN AWAY. You built on an idea and made it even better! REALLY great stuff here."

Bryan Le, Ph.D

Founder, Mendocino Food Consulting

"I would pay double the price. This is really valuable. It’s all things I just would never have come up with!"

Got an idea you want prototyped?

Book a call with Chris and let's discuss your idea!

Book a 15 min call

chris@caboodle.studio

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©2026 Caboodle Digital Ltd

London, UK N1 7SR

CRN 10034635 VAT GB234288795

©2026 Caboodle Digital Ltd

London, UK N1 7SR

CRN 10034635 VAT GB234288795