HC

HC

UX & UI Design Studio

Don't let design be the reason your product fails.

Startups, SMEs and large enterprises come to Caboodle to deliver better products, faster.

2024 Global Award Winner for Product Design

"During our partnership, we regularly received nearly perfect scores from clients. They felt like partners rather than just suppliers."

Head of UX @ Clio AI (prev Ipsos)

HC

HC

UX & UI Design Studio

Don't let design be the reason your product fails.

Startups, SMEs and large enterprises come to Caboodle to deliver better products, faster.

2024 Global Award Winner for Product Design

"During our partnership, we regularly received nearly perfect scores from clients. They felt like partners rather than just suppliers."

Head of UX @ Clio AI (prev Ipsos)

HC

HC

UX & UI Design Studio

Don't let design be the reason your product fails.

Startups, SMEs and large enterprises come to Caboodle to deliver better products, faster.

2024 Global Award Winner for Product Design

"During our partnership, we regularly received nearly perfect scores from clients. They felt like partners rather than just suppliers."

Head of UX @ Clio AI (prev Ipsos)

Do any of these sound familiar?

Talent shortage

Good designers are hard to find and never stick around for long.

Talent shortage

Good designers are hard to find and never stick around for long.

Talent shortage

Good designers are hard to find and never stick around for long.

Design deadlock

You're torn by internal conflicts over design direction.

Design deadlock

You're torn by internal conflicts over design direction.

Design deadlock

You're torn by internal conflicts over design direction.

Too complex

You're frustrated by inconsistent, complex design.

Too complex

You're frustrated by inconsistent, complex design.

Too complex

You're frustrated by inconsistent, complex design.

Dated design

You're uneasy that your design misrepresents your brand.

Dated design

You're uneasy that your design misrepresents your brand.

Dated design

You're uneasy that your design misrepresents your brand.

Losing to competitors

You're concerned sleeker competitor designs are stealing your customers.

Losing to competitors

You're concerned sleeker competitor designs are stealing your customers.

Losing to competitors

You're concerned sleeker competitor designs are stealing your customers.

Feature bloat

You're conflicted over feature additions cluttering your design.

Feature bloat

You're conflicted over feature additions cluttering your design.

Feature bloat

You're conflicted over feature additions cluttering your design.

If they resonate… you're not alone. We can help.

Led by Chris Godby and Lucy Collins, our studio delivers the quality of a big, expensive agency with the pace and agility of a dedicated design team.

And we've spent 15 years doing it with great teams at

"Caboodle are an exceptional digital team. Fast, easy to work with and dependable."

Group Head of UX @ GfK

"Caboodle are an exceptional digital team. Fast, easy to work with and dependable."

Group Head of UX @ GfK

"Caboodle are an exceptional digital team. Fast, easy to work with and dependable."

Group Head of UX @ GfK

Our difference

Real-time visualisation

As the only studio to create visuals live during workshops, we turn ideas into reality. Instantly.

Intuitive, accessible interfaces that put you a cut above the rest

A scalable design system approach that delivers consistent UX, faster.

Slick async comms that won't leave you drowning in emails and calls

Inclusive, efficient UX. Empower people to do more in less time

The same team with you throughout the project

Sprints that give you rapid deliverables, a fixed timeframe and price.

“Not to be crass, but...I’M BLOWN THE F*CK AWAY. Really good work.”

Design & UX Director @ Visa

“Not to be crass, but...I’M BLOWN THE F*CK AWAY. Really good work.”

Design & UX Director @ Visa

“Not to be crass, but...I’M BLOWN THE F*CK AWAY. Really good work.”

Design & UX Director @ Visa

Successful products we've worked on

Hemal Mehta

CEO @ AtomIvest

With a successful fintech product used by 20,000+ companies Hemal needed an experienced product team to modernise his product's UX.

Rudy Lai

CEO & Founder

Designing new features with Rudy and team. TechCrunch—"There’s a demand for smart searching that’s powerful and customizable, and Tactic is here to fill it."

Joaquin Anguera

UCSF Weill Institute for Neurosciences

A life-changing tool that identifies early signs of autism, ADHD & ADD. In collab with the Neurology & Psychiatry team at UCSF.

Adrian Pearson

CEO @ Ledgerscope

We designed this SaaS product that gives a loan broker an instant snapshot of a business's financial health. From a single data import.

Clare Stoker

VP @ AllianceBernstein

Helping Clare and team create an innovative product that helps Bernstein clients generate higher returns using idiosyncratic alpha.

Hemal Mehta

CEO @ AtomIvest

With a successful fintech product used by 20,000+ companies Hemal needed an experienced product team to modernise his product's UX.

Rudy Lai

CEO & Founder

Designing new features with Rudy and team. TechCrunch—"There’s a demand for smart searching that’s powerful and customizable, and Tactic is here to fill it."

Joaquin Anguera

UCSF Weill Institute for Neurosciences

A life-changing tool that identifies early signs of autism, ADHD & ADD. In collab with the Neurology & Psychiatry team at UCSF.

Adrian Pearson

CEO @ Ledgerscope

We designed this SaaS product that gives a loan broker an instant snapshot of a business's financial health. From a single data import.

Clare Stoker

VP @ AllianceBernstein

Helping Clare and team create an innovative product that helps Bernstein clients generate higher returns using idiosyncratic alpha.

Hemal Mehta

CEO @ AtomIvest

With a successful fintech product used by 20,000+ companies Hemal needed an experienced product team to modernise his product's UX.

Rudy Lai

CEO & Founder

Designing new features with Rudy and team. TechCrunch—"There’s a demand for smart searching that’s powerful and customizable, and Tactic is here to fill it."

Joaquin Anguera

UCSF Weill Institute for Neurosciences

A life-changing tool that identifies early signs of autism, ADHD & ADD. In collab with the Neurology & Psychiatry team at UCSF.

Adrian Pearson

CEO @ Ledgerscope

We designed this SaaS product that gives a loan broker an instant snapshot of a business's financial health. From a single data import.

Clare Stoker

VP @ AllianceBernstein

Helping Clare and team create an innovative product that helps Bernstein clients generate higher returns using idiosyncratic alpha.

A clear path to success together

Intro call

Together, we'll align on what your goals and challenges are and see if we're a match.

Live visual mapping

We'll map out and visualise key flows and features together with real-time visuals. A massive time-saver!

Design sprint

Over each sprint we'll design the features and flows based on the live visuals we created together.

Iterate

Constant improvement and forward momentum. Book as many sprints as you need.

"Produced outstanding work, for which I continue to receive good customer feedback."

GfK OPI CTO

"Produced outstanding work, for which I continue to receive good customer feedback."

GfK OPI CTO

"Produced outstanding work, for which I continue to receive good customer feedback."

GfK OPI CTO

Pricing

Taster

Gain clarity and a fresh perspective with a 90 min deep dive session. And if you want to work with us? We'll waive the fee.

Analyse your product vision and design challenges

High-level recommendations and next steps

Low risk way to see if we're a good match

New product

From concept to launch — bring your product vision to life.

Ideas to fully designed prototypes

Create market-ready designs

We'll help prioritise features

Rapid timeframe

from £15k

Existing product

Elevate your product to new heights of user satisfaction and success.

Design leadership and direction

The latest UX best practices

Modern, intuitive interfaces

Dev-ready, scalable design

from £5k / month

Investment — we can also discuss an equity option, where we invest design services in return for a base fee plus % equity. We've found this creates a powerful working relationship.

FAQs

What does the working relationship look like?

How many sprints do most new products require?

How many features or flows fit into a sprint?

How do you handle feedback and discussion?

What types of businesses do you work with?

I need a whole product designed, can you help?

How do you deliver design or prototypes?

What does the working relationship look like?

How many sprints do most new products require?

How many features or flows fit into a sprint?

How do you handle feedback and discussion?

What types of businesses do you work with?

I need a whole product designed, can you help?

How do you deliver design or prototypes?

What does the working relationship look like?

How many sprints do most new products require?

How many features or flows fit into a sprint?

How do you handle feedback and discussion?

What types of businesses do you work with?

I need a whole product designed, can you help?

How do you deliver design or prototypes?