
Use Peak-End Rule to Increase Retention & Satisfaction
When’s the last time you remember an entire experience delivered by a business? You probably remember specific points, a crappy part or something that really stood out.
We blend user insight + copywriting + modern UI design to unlock the profit hidden in your product. Without you spending more on marketing.
Book a discovery call“During our partnership, we regularly received nearly perfect scores from clients. They felt like partners rather than just suppliers.”
We helped Hemal, CEO of this award-winning product used by 20,000 companies. He wanted to modernise the UI, and deliver a design system to help speed up development releases.
Clare, AVP at AB reached out for product design help. AB wanted to launch an innovative fund research and diagnostics tool to add a new revenue stream and speed up the fund research process.
CEO, Rudy partnered with us to deliver and optimise a set of features after finding it tricky to find a design partner.
The EMV® 3DS UI/UX Design Guidelines provide Merchants, Card Networks and Banks with a single source of truth to deliver secure experiences to their customers. We designed and built them.
Find stock research fun? Neither do we... so we designed a novel way of browsing, comparing and analysing stocks in a fast, easy and (dare we say) fun way.
When Ipsos needed a set of complex prototypes, they reached out to us to make them happen. The goal? Optimise global payment authentication to help make billions of people feel safer buying online.
From stale Powerpoint reports to a new, engaging format that bolstered customer retention and acquisition.
An 825% efficiency boost. Transforming a slow, frustrating Excel-based process into a search & visualisation tool.
Working with the Neuroscape team at UCSF, we designed and prototyped a groundbreaking tool to help assess and improve cognition in healthy populations.
“Not to be crass, but...I’M BLOWN THE F*CK AWAY. Really good work.”
“It's rare to find a design partner who thinks beyond great visuals and show true empathy for our users.”
“During our partnership, we regularly received nearly perfect scores from clients. They felt like partners rather than just suppliers.”
“Adept at understanding my requirements. Produced outstanding work with good, lasting customer feedback.”
"We massively appreciate you guys having gone above and beyond to support us (again!)- thank you"
"...incredible listeners, took our half-baked thoughts and turned them into beautiful designs. Very efficient and made small changes that had profound impact"
“Not to be crass, but...I’M BLOWN THE F*CK AWAY. Really good work.”
"Caboodle are an exceptional digital team. Fast, easy to work with and dependable."
“There is no way we could have done this without you or with any other vendor.”
"Always really responsive, a pleasure to work with and the final products have all been of the highest standard"
“It's rare to find a design partner who thinks beyond great visuals and show true empathy for our users.”
Scalable, efficient design requires a modular approach ready for your devs.
Ditch calendar tennis. Sit back with a coffee, watch, digest and enjoy.
We test key designs using eye-tracking so you can develop with confidence.
Forget having to chase for updates. We work in sprints with regular progress updates.
Well versed in best practice design principles, interaction and behavioural science.
From Mid-journey to ChatGPT, we use AI where it makes us more efficient, at no additional cost.
Often you get beautiful design OR smart, efficient design.
We balance form and function to deliver efficient interfaces that empower people to get more done in less time.
Combine that with a more scientific approach to maximise ROI and minimise risk and you get Caboodle.
Design, especially UX design has a high ROI and can help with issues like these:
We work on your design until you're happy, but we also use testing and evidence to make decisions instead of subjective opinion.
We don't do endless meetings, we've found asynchronous video design walkthroughs are far faster and more effective at moving projects forward.
We send you a video walkthrough, which you can watch at your convenience.
There is no 'big reveal' or Director ego here. This is about you and what you want to accomplish.
We work with established companies that want to improve their products and:
This is typically a fintech, B2B, SaaS company, or an innovation / product unit within an established company or SME. Most have strong engineering teams already, but no design team.
Some clients have design teams but want us to focus on improving what's there while their designers work on new features.
We do product design, UI and UX design. We don't do social media graphics or print collateral.
We use Figma, Framer, Notion, Eyequant, Hotjar and a variety of AI tools. We keep right at the edge of design & tech so you don't have to.
When’s the last time you remember an entire experience delivered by a business? You probably remember specific points, a crappy part or something that really stood out.
Heard of the Self-Reference Effect? It’s an incredibly powerful bias used by the world's biggest companies...