I drive change through digital innovation, turning data into decisions and ideas into products that perform.
Nineteen years across conversion, analytics and product. Open to fractional, interim and project work.
EMVCo
Global payment standards body
EMVCo
Global payment standards body
Summary
Co-created the EMV® 3DS UX Guidelines used by banks, merchants and card networks worldwide.
Role
Digital Product Lead
Impact
A consistent multi-surface authentication experience across billions of transactions
Validated comprehension across six global markets
80+ authentication flow variants tested to balance conversion against fraud prevention
Summary
Co-created the EMV® 3DS UX Guidelines used by banks, merchants and card networks worldwide.
Role
Digital Product Lead
Impact
A consistent multi-surface authentication experience across billions of transactions
Validated comprehension across six global markets
80+ authentication flow variants tested to balance conversion against fraud prevention
Reading Rep
Producing theatre
Reading Rep
Producing theatre
Summary
Six years running the website and booking experience, with mobile-majority traffic.
Role
Digital and Conversion Lead
Impact
Booking conversion up 43.8% through continuous testing
Built the measurement and testing foundation, from event tracking to funnel analysis in GA4
Now mapping the loyalty and AI search roadmap, with customer journey work and segmentation research underway
Summary
Six years running the website and booking experience, with mobile-majority traffic.
Role
Digital and Conversion Lead
Impact
Booking conversion up 43.8% through continuous testing
Built the measurement and testing foundation, from event tracking to funnel analysis in GA4
Now mapping the loyalty and AI search roadmap, with customer journey work and segmentation research underway
Fuze
Solar installation software
Fuze
Solar installation software
Summary
Turned a solar install business into a scalable AI-enabled product, working directly with the founding team.
Role
Digital Product Lead
Impact
Used by EDF, Scottish Power and Duracell
Fuze reports 150% sales productivity and 50% sales conversion since launch
Quote tool with live recalculation converts at 2× industry benchmark
Summary
Turned a solar install business into a scalable AI-enabled product, working directly with the founding team.
Role
Digital Product Lead
Impact
Used by EDF, Scottish Power and Duracell
Fuze reports 150% sales productivity and 50% sales conversion since launch
Quote tool with live recalculation converts at 2× industry benchmark
AllianceBernstein
Global asset manager
AllianceBernstein
Global asset manager
Summary
Led digital and design across Bernstein Research, the research arm of this $688bn asset manager.
Role
Digital and Innovation Lead
Impact
Delivered Alphalytics, prompting Bernstein to form an advisory board of leading institutional asset owners to guide it
Built Datasets for acquired company Autonomous, turning internal data into a saleable product
Sparked demand for innovation capability across other AB departments
Summary
Led digital and design across Bernstein Research, the research arm of this $688bn asset manager.
Role
Digital and Innovation Lead
Impact
Delivered Alphalytics, prompting Bernstein to form an advisory board of leading institutional asset owners to guide it
Built Datasets for acquired company Autonomous, turning internal data into a saleable product
Sparked demand for innovation capability across other AB departments
Ipsos
Global market research
Ipsos
Global market research
Summary
Six years as innovation partner to a 150-person global UX research team at one of the world's largest research agencies.
Role
Digital Innovation Partner
Impact
Delivered research products, prototypes and tools used across client work including Visa, Amazon and National Highways
Represented the practice in new business, contributing to client acquisition
Near-perfect client scores following the partnership
Summary
Six years as innovation partner to a 150-person global UX research team at one of the world's largest research agencies.
Role
Digital Innovation Partner
Impact
Delivered research products, prototypes and tools used across client work including Visa, Amazon and National Highways
Represented the practice in new business, contributing to client acquisition
Near-perfect client scores following the partnership
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chris@caboodle.studio
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