Achieving product-led growth with Service to SaaS Transformation
An established solar installation leader partnered with us to evolve from service provider to SaaS platform innovator (Fuze). Their vision required more than just technology—it demanded an experience that would drive product-led growth and enable new enterprise partnerships.
Our strategic redesign delivered measurable business transformation:
Engineered a streamlined lead generation flow that connected users with their "magic moment" faster, driving a 237% increase in conversions
Developed a purpose-built CRM that unified the entire customer journey, enhancing both client experience and operational visibility
Created white-label capabilities that unlocked new enterprise partnership opportunities
The results
225% improvement in back-office productivity and 50% reduction in costly site revisits, establishing Fuze as both a service leader and technology innovator in the solar space.
The first step of any product? Win customers.
To do this, we created a ‘quick win’ flow that provided a personalised interactive report on potential solar savings in just a few clicks.
How we increased basket value
To increase basket value, we designed the add-on flow that made it super simple for customers to add and customise their needs without feeling overwhelmed.
Data = trust
To keep users feeling in control during the decision phase, we provided easy-to-understand data to help users choose the right equipment upgrades in a single click.
Increasing conversions with real-time solar design
A first in the industry, we designed an entire solar design tool that fed directly from the installer's CRM. This empowered sales teams to build the solar system in real-time with the customer.
A tool to unite on-site teams
Once the solar system design is confirmed by the customer, the on-site installers have an easy to access app to link up with the entire process seamlessly.
Increasing team efficiency
To increase team efficiency, a simple dashboard surfaces only the to-do items and events for that user.
Top level view for resource management
A quick drag-and-drop team management tool makes managing resource at a team level powerful and super simple.
A powerful sales dashboard
Giving solar company owners the power to track sales and performance data, simply.
Embedding organic growth
Solar companies can white-label and then embed the solar quote tool on their sites for almost instant access to the platform.
Helping other companies deliver great UX
This gave even small solar companies and installers the power to deliver beautiful, highly efficient experiences.
On-going design support
Even after a year working together, we continue to support the Fuse team in their growth trajectory.
