Partners
Sell 25% more tickets without spending more on marketing
Your marketing gets people to your show pages. But 3 out of 4 abandon during booking.
Here's what enhancing your Spektrix booking flow could add to your revenue
Based on real theatre data showing 24.5% more completed bookings after checkout optimisation. Calculation applies this uplift to your annual revenue, assuming an average order value of £48 across all transactions.
(We'll show you where your booking flow is losing sales)
Working with Reading Rep to sell 138% more tickets on mobile
Great shows. Strong marketing. But over 75% of website visitors left during checkout. Thousands in monthly revenue simply walked away.
The leak was obvious, but the causes weren't
Even when people wanted the tickets, something was stopping them.
Over 75% of people leaving during checkout
We watched hundreds of real booking attempts
Session recordings revealed the exact moments people gave up, and the friction points they couldn't overcome.
Using real-time data to see why people leave
Then we combined this data and our expertise co-creating the global standards for checkout UX
After analysing every step, we redesigned the journey to be fast, mobile-first, and accessible to everyone.
1000's of hours learning why people don't buy
The results…
We took benchmarks before and after a 6 week period
6 week results*
+1100
+138%
+12%
+54%
newsletter signups
mobile ticket sales
donations
average order value
*Full metrics under NDA
Our website drives 99% of ticket sales, but we had no idea how many people were leaving at checkout. It was shocking to discover how much of our marketing effort wasn't reaching its full potential, all because of a fixable problem.
Nick Thompson
Executive Director, Reading Rep
Try our proven insights. No risk. Just rapid results.
We've spent thousands of hours studying why people abandon checkouts. Here's how we fix yours:
Benchmark
We pinpoint where you're losing sales
Activate
Your optimised checkout goes live instantly
Monitor
Watch your sales climb in real-time
Grow
See improvements in ticket sales, donations, and order values
Only pay when it works*
See results first month. Then £500/month. 50% off for the first 10 theatres.
*Plus, you benefit from continual updates as our network of theatres grows.
We've designed checkouts for global giants. Now we're perfecting yours.
They felt more like a partner than a supplier and delivered near perfect client scores.
Ria Jesrani
Associate Director, Ipsos
Caboodle are an exceptional digital team. I trust them to get results.
Rob Stevens
Head of UX, GfK
I’M BLOWN THE F*CK AWAY. You built on an idea and made it even better!
Kerry Hebert
UX Director, Visa
We're on a mission to help every venue sell more tickets
We're checkout experts who partner with theatres and cultural venues to grow their digital sales.
After spending years optimising experiences for global brands, founders Chris and Lucy now focus on what matters most: helping culture thrive in every community. You work directly with us. No account managers, no juniors. Just two people obsessed with turning more of your website visitors into ticket buyers.
We've co-written the global standards in checkout experience. Now we use that expertise to fix what's broken in your booking flow, because brilliant marketing shouldn't be wasted on a bad checkout.
Ready to get more bums on seats? Let's do this!
Proud to work with
Verified by
7 reviews
Ready to sell more tickets without the risk?
See results before you pay. First month free to prove it works. Then £250pm for the first 10 theatres*
*8 spots left to get 50% off
Questions? Let's chat → Email us