We help theatres sell 10-20% more tickets
We've found most venues lose over 70% of visitors at checkout, wasting great marketing. We fix that.
⭐⭐⭐⭐⭐ Rated 5.0 on Clutch
Here's what happened when Reading Rep fixed their checkout
Reading Rep Theatre was driving significant traffic through smart marketing campaigns.
But over 70% of visitors left at checkout. Thousands in monthly revenue simply walked away.
Over 75% of people leaving during checkout
Watching how people book tickets in real-time, we uncovered exactly where and why audiences gave up, and what needed to change.
Using real-time data to see why people leave
Our team co-wrote the global standards for online checkout experiences. We applied that expertise to the Spektrix checkout…
1000's of hours learning why people don't buy
…and together, we transformed Reading Rep's Spektrix checkout. Now it's fast, mobile-first, and accessible to everyone.
6 week results*
+1100
+28%
+12%
+54%
newsletter signups
ticket sales
donations
average order value
*Full metrics under NDA
Our website drives 99% of ticket sales, but we had no idea how many people were leaving at checkout. It was shocking to discover how much of our marketing effort wasn't reaching its full potential, all because of a fixable problem.
Nick Thompson
Executive Director, Reading Rep
Try our proven insights. No risk. Just results.
We've spent thousands of hours studying why people abandon checkouts. Here's how we fix yours:
Benchmark
We pinpoint where you're losing sales
Activate
Your optimised checkout goes live instantly
Monitor
Watch your sales climb in real-time
Grow
See improvements in ticket sales, donations, and order values
Only pay when it works*
See results first month. Then £500/month. 50% off for the first 10 theatres.
*Plus, you benefit from continual updates as our network of theatres grows.
We've designed checkouts for global giants. Now we're perfecting yours.
They felt more like a partner than a supplier and delivered near perfect client scores.
Ria Jesrani
Associate Director, Ipsos
Caboodle are an exceptional digital team. I trust them to get results.
Rob Stevens
Head of UX, GfK
I’M BLOWN THE F*CK AWAY. You built on an idea and made it even better!
Kerry Hebert
UX Director, Visa
We're on a mission to help every venue sell more tickets
We're checkout experts who partner with theatres and cultural venues to grow their digital sales.
After spending years optimising experiences for global brands, founders Chris and Lucy now focus on what matters most: helping culture thrive in every community. You work directly with us. No account managers, no juniors. Just two people obsessed with turning more of your website visitors into ticket buyers.
We've co-written the global standards in checkout experience. Now we use that expertise to fix what's broken in your booking flow, because brilliant marketing shouldn't be wasted on a bad checkout.
Ready to get more bums on seats? Let's do this!
Proud to work with
Verified by
7 reviews
Ready to sell more tickets without the risk?
See results before you pay. First month free to prove it works. Then £250pm for the first 10 theatres*
*8 spots left to get 50% off
Questions? Let's chat → Email us