Tactic.fyi
Keeping users happy with new, irresistible features
After earning TechCrunch recognition, Tactic's sales intelligence platform faced the challenges of rapid growth. CEO Rudy recognised that scaling their automated sales insights would require a strategic approach to feature development and user experience. Our partnership delivered:
A prioritisation framework that transformed user requests into strategic product enhancements
Innovative prototypes that reimagined core sales workflows, creating competitive differentiation
Experience refinements that increased user engagement while maintaining the platform's intuitive simplicity
Our strategic partnership with Tactic strengthened customer loyalty while continuing to expand their market position in the competitive sales intelligence space.
Tactic lets you quickly find relevant data and build a running summary of potential companies and people.
We implemented a card stack to allow people to rapidly filter down relevant data.
With a clean keyword search.
And people with relevant prospecting signals.
And a clean way to control and visualise keywords hits.
To make new feature requests rapid and ensure nothing got lost in translation we created a feature format
After 20-30 new feature releases, we received this kind of feedback from the product manager, Tom:
