From skincare product vision to ready-to-ship scalable product
Summary
Founder and author Bryan Le has gained traction with his skincare checking service: share the skincare products you use and Bryan will score each product for value vs effectiveness.
With excellent feedback he wanted to scale the idea.
Role
Workshop MVP features then design the product along with branding, design system and prototypes.
Bryan's experience
From web form to product
Up until now he'd been using a web form and a powerful spreadsheet with quite a manual process.
Rapidly add products
We reduced the visual overwhelm and brought focus to the key action: adding products.
Remove guesswork
For those that scroll, we provided an example result removing all guesswork and uncertainty.
Using positive friction
Positive friction works a lot of magic when you want to reward effort with anticipation.
Get to value fast
We created a simple results screen which gets users to value as soon as possible and reveals whether they could benefit from the service.
Reframe costs into savings
People looking for value don't want more cost. So we reframe the cost as a big yearly saving instead. $9 is then price anchored against the bigger yearly number.
Early feedback is gold
The value of feedback at this stage is huge, so we combined Bryans passion for community building with an incentive to join the community. Communities also build trust, social proof and on-going value.
Simple brand identity
We also provided a brand identity and a modern, scalable UI design system.
