SPEKTRIX
Partners
Sell more tickets from your existing traffic
We install data-backed Spektrix optimisations that capture more revenue from your existing traffic.
Potential extra yearly revenue
Calculation shows the impact of improving conversion from 2% to 2.5% (+25.0% uplift) on your website traffic, with an average order value of £42 across all transactions.
Here's how we're adding a forecasted £107k in yearly revenue for Reading's only theatre
Kind words from Reading Rep exec team
"Our website drives 99% of ticket sales, but we had no idea how many people were leaving at checkout. It was shocking to discover how much of our marketing effort wasn't reaching its full potential, all because of a fixable problem."

Nick Thompson
Executive Director, Reading Rep
Most booking traffic (~70%) sits on mobile, so that's usually our main focus






Pricing you can plan around
No hourly rates. No surprise invoices.
Monthly optimisation
£250 pm
We blend your data from Spektrix & GA4 to deliver a monthly intel report you can act on.
Spot issues in your booking flow before it costs you
One monthly test worth running next
Revenue, donations and show performance
Proven patterns from across our venues
Want to run a test? We'll build and run it for £400–800 per test (fixed and agreed first).
Maintenance & hosting
Monthly fee
Ongoing site care. No time tracking, no counting hours. Quoted to your monthly needs.
Monthly optimisation included
Reply within one working day
Flat monthly fee, no hours counted
Request changes from your own dashboard
Host with us or stay where you are, SSL included
Larger project or feature? We'll scope and price it up as you need it.
Prices exclude VAT. Charity discounts available.
How it works
We co-authored the global standards in checkout experience used by the world's 6 major card networks. Now we bring that expertise to your venue:
Diagnose
We monitor and pinpoint where you're losing sales.
Implement
We test one change at a time, so you know what worked.
Measure
See the change in your monthly numbers.
Grow
See improvements in ticket sales, donations and order values.
Kind words from UX leaders
We've optimised payments for global giants. Now we're perfecting yours.
They felt more like a partner than a supplier and delivered near perfect client scores.

Ria Jesrani
Associate Director, Ipsos
Caboodle are an exceptional digital team. I trust them to get results.

Rob Stevens
Head of UX, GfK
I’M BLOWN AWAY. You built on an idea and made it even better!

Kerry Hebert
UX Director, Visa
We're a boutique studio on a mission to help every venue sell more tickets

After spending years optimising experiences for global brands, founders Chris and Lucy now focus on what matters most: helping culture thrive in every community.
We co-authored the global standards in checkout experience used by the world's 6 major card networks. Now we use that expertise to fix what's broken in your booking flow, because brilliant marketing shouldn't be wasted on a bad checkout.
You work directly with us. No account managers, no juniors. Just two people obsessed with turning more of your website visitors into ticket buyers.
Our size means we're lean and agile. You won't wait months for an update and we work (and care) like we're part of your team.
Ready to get more bums on seats? Let's do this!
Proud to work with

SPEKTRIX
Ready to sell more tickets?
Book a call with Chris and he'll run through your current flow.
chris@caboodle.studio
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