You drive the traffic. We'll get more of it to convert.

Your marketing gets people to the Spektrix booking journey. We make sure more of them finish.

Nick Thompson

Executive Director, Reading Rep

"Our website drives 99% of ticket sales. It was shocking to discover how much of our marketing effort wasn't reaching its full potential, all because of a fixable problem."

19+ years optimising global payment flows, now applied to arts & cultural venues

15+ years optimising global payment flows, now dedicated to arts & cultural venues

How we lifted Reading Rep's seat-to-booking conversion from 7.3% to 10.5%

Most booking traffic (~70%) sits on mobile, so that's usually our main focus

The results…

We took benchmarks before and after a 3 month period, and accounted for seasonal variation.

"Tickets are way up from this time last year. We're getting new people, and now we're not losing them at the last steps."

Courtney Green

Marketing Director, Reading Rep

Pricing you can plan around

No hourly rates. No surprise invoices.

One-off find and fix We'll dig into your data, find your top two booking issues, fix them and measure the difference. £1,250, one-off. Then carry on monthly if it's useful.

Monthly intel

£250 pm

We blend your data from Spektrix & GA4 to deliver a monthly intel report you can act on.

Spot issues in your booking flow before it costs you

Revenue, donations and show performance

One recommended fix each month, priced upfront

Want a fix done? We'll build and measure the impact for £400–800 (agreed before we start).

Maintenance

from £975 pm

We look after your site, and work through your requests one at a time, in the order you choose.

Monthly intel included

Add as many requests as you like

Plugin updates, security and bug fixes

Reply within one working day

Free move to UK hosting, or stay put

Larger project or feature? We'll scope and price it up as you need it.

Prices exclude VAT. One-off setup fee for Maintenance. Charity discounts available.

How it works

We co-authored the global standards in checkout experience used by the world's 6 major card networks. Now we bring that expertise to your venue:

Diagnose

We monitor and pinpoint friction in the booking journey.

Implement

We test one change at a time, so you know what worked.

Measure

See the change in your monthly numbers.

Grow

See improvements in ticket sales, donations and order values.

Get a free review of your booking flow, straight from our founder Chris.

Get a free review of your booking flow, straight from our founder Chris.

Who you'd be working with

Chris and Lucy. We co-authored the global checkout standards used by the six major card networks, and now we work on Spektrix booking flows.

You deal with us directly, no account managers or juniors. Small tested changes with measurable outcomes rather than big redesigns. You see everything before it goes live and anything can be rolled back.

Book a walkthrough of your flow

Based on 19 years of checkout work for Visa, EMVCo and Spektrix venues.

chris@caboodle.studio

Copied email

©2026 Caboodle Digital Ltd

London, UK N1 7SR

CRN 10034635 VAT GB234288795

©2026 Caboodle Digital Ltd

London, UK N1 7SR

CRN 10034635 VAT GB234288795