Driven by equality.

13% of all students have a disability. MyPlus help progressive employers realise the possibilities of hiring people with disabilities.
Client
MyPlus and Orange Grove
scope
UI/UX Design
deliverables
Wireframes, prototype and design system

Understand then empower, inform and inspire.

With thousands of inspirational articles across hundreds of topics, it's easy for content to get lost — never to be seen by the intended audience. How do we encourage people to engage and dive deeper into the topics they care about most?

First we must understand their hopes and dreams, their fears, anxieties. Then we can speak in terms they can engage with.

Building empathy so we can speak to the heart and mind of our audience.
Give people control over the information they care most about.
During on-boarding we allowed used to follow specific topics, brands and industries.
Exploring which design direction would pair well with inclusive, inspirational messaging.
After we aligned on messaging and strategy, we explored various design directions.
Test multiple design variations to move forward with conviction.
Use a design system to carry the design language across the entire offering consistently.
Applying a consistent design language across hundreds of pages and components.
Previous case
Learn more about our approach...
“After our first call, I knew I wanted to work with you guys, and I couldn’t be happier with how it’s all worked out.”
Clare Stoker
VP, Alliance Bernstein
“Absolutely brilliant! I can't thank you enough for what you have given us.”
Paul Long-Collins
Branch Manager, RSPCA
"You embody the spirit of design thinking, and that’s exactly what we need."
Simon Jones
Research Director, Ipsos Mori
“Produced outstanding work with lasting positive customer feedback.”
Yann Cluchey
OPI CTO, GfK