It’s very common for us to come across this process:
A business identifies a pain point that, if solved, could prove very lucrative. They spend ££ designing a solution based on their understanding of the problem, and then more ££ developing it. 1 month (or more) later, they find it’s not right or there’s a glaring oversight.
If this looks at all like your current process, good news. There is a better way that will get you to a better, customer-validated solution faster and cheaper.
- Benchmark. No point reinventing the wheel, if others have already spent time and money testing a similar solution, use it to your advantage.
- Spend 1-2 days creating a prototype. Doesn’t need to be a finished product — even a clickable sketch is enough if it conveys the solution clearly.
- Spend 1 day putting it in front of users for feedback
- If it doesn’t work, you’ve saved months of work and a whole lot of cash. If it does work, you can confidently put the time into refinement and development.