Caboodle - A research-led design team Caboodle - A research-led design team

Solve your customers’ pain point. Better, faster.

Prototyping for faster, better UX

The problem

It’s very common for us to come across this process:

A business identifies a pain point that, if solved, could prove very lucrative. They spend ££ designing a solution based on their understanding of the problem, and then more ££ developing it. 1 month (or more) later, they find it’s not right or there’s a glaring oversight.

If this looks at all like your current process, good news. There is a better way that will get you to a better, customer-validated solution faster and cheaper.

The solution

  1. Benchmark. No point reinventing the wheel, if others have already spent time and money testing a similar solution, use it to your advantage.
  2. Spend 1-2 days creating a prototype. Doesn’t need to be a finished product — even a clickable sketch is enough if it conveys the solution clearly.
  3. Spend 1 day putting it in front of users for feedback
  4. If it doesn’t work, you’ve saved months of work and a whole lot of cash. If it does work, you can confidently put the time into refinement and development.

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