Content guidance / User testing / Experience design / Design system
Emotion is at the heart of the Unmortgage brand — a nation of renters that crave to be owners involves a lot of life-changing decisions. We used customer stories and vibrant imagery to convey this emotion.
The design system needed to cater for a number of different scenarios including dashboards, data, charts and cards. We used wires to plan for this.
User interviews and testing helped provide the insight needed to provide solid user flows throughout.
Working with the team, we used trending analysis to identify patterns and opportunities.
We developed 3 core user personas based on prior research. This helped us to maintain objectivity when making major design decisions.
We then mapped out a typical user’s journey to product, followed by moderated user testing with prototypes to validate tone, messaging and flow.
“Adept at understanding my design requirements. Produced consistently outstanding work, for which I continue to receive good customer feedback.”
—Yann Cluchey, CTO, GfK Pricing Intelligence
“They took the time to understand what we were trying to achieve rather than jumping in and making their own assumptions. Very different experience – in a good way!”
—Emily Marie, Co-Founder, The Personal Trainers
“...quick to grasp what we wanted to accomplish. Translating complex ideas into a beautiful, intuitive user interface. If you've got a digital product that needs a solid brand identity and a seamless UX, I wouldn't hesitate to recommend.”
—Richard Carman, COO & Founder, TrackMyRisks