The Ipsos UX team deliver world-class research. They wanted to deliver a better, more engaging research reporting experience to their customers.
Research can often get lost or buried. The new reporting experience needed to engage C-Suite execs as well as designers and engineers. We had to be mindful of existing processes.
The new reporting experience needed to engage C-Suite execs as well as designers and engineers. Provide meaning from top-level down to granular detail at scale.
We came up with a more efficient process to capture research insights as well a more visual, story-led report format. This not only sped up efficiency, but encouraged repeat business, improved impact of the research AND became a powerful business development tool when pitching for new work.