Working closely with the talented team at Ipsos we provided a complete process and system to capture, analyse and then deliver their research in the form of beautiful, impactful reports.
The UX team within Ipsos wanted to deliver stunning reports to their customers. This meant dropping Powerpoint deliverables in favour of ‘insight boards’. The boards could then be themed and uploaded as a project deliverable, providing the client with a single URL for each project.
To maintain research integrity, each insight board is made up of 3+ supporting observations, quotes and/or quantitative evidence. We standardised the content flow into a beginning, middle and end to improve the reading experience of each insight.
We also introduced an importance scale and consistent traffic light system to convey meaning at a glance.
Charts, observations, quotes, theming, importance ratings, images — how do we transfer all this data for each research project between teams in the most efficient way possible? We tried Dropbox and Google docs but found the QA and collaboration process took too much time. So we built a custom relational Airbase database.
This cut the QA and collaboration process by 2-3 days.
We continue to refine the process. At this point we have delivered on:
– powerful report output their clients love
– reduced time-to-output and QA process by 2-3 days per project
– achieved huge efficiency savings
Simon Jones, Research Director Ipsos Mori