Content guidance / User testing / Experience design / Design system
As a site offering such value to so many people, we took an iterative approach — improving critical areas that would have most impact.
For such a content rich site, ensuring the user has a pleasant, rich reading experience was paramount. We used a 4pt baseline for consistent vertical rhythm.
We used type tiles to select the right serif font and balance out the typography.
The brand identity needed to appeal to both older history enthusiasts and students learning for their exams. Simple, bold mark with the versatility to work across many content types and applications.
We tested many different treatments to handle the array of content. Always considering site speed, content limitations and readability.
We used heatmaps and split testing to uncover useful insight on user behaviour. Balanced with quantitative data from analytics we were able identify and prioritise features users would find most useful.
“Adept at understanding my design requirements. Produced consistently outstanding work, for which I continue to receive good customer feedback.”
—Yann Cluchey, CTO, GfK Pricing Intelligence
“They took the time to understand what we were trying to achieve rather than jumping in and making their own assumptions. Very different experience – in a good way!”
—Emily Marie, Co-Founder, The Personal Trainers
“...quick to grasp what we wanted to accomplish. Translating complex ideas into a beautiful, intuitive user interface. If you've got a digital product that needs a solid brand identity and a seamless UX, I wouldn't hesitate to recommend.”
—Richard Carman, COO & Founder, TrackMyRisks