How to make your SaaS product simpler to use.

The problem

A common mistake made during product design is trying to cram lots of clever functionality into each and every page of your SaaS product.  

This usually makes for a confusing, frustrating experience.

Whilst using your product, a user should be able to say “To do this, I go here”.

The solution

Instead, break down each page by primary user need — ask: what is each page’s primary purpose?

It could be:

  • to search for something specific
  • to add an item
  • to manage a group of items
  • to view/access a group of items
  • to upgrade their subscription

If there are multiple primary actions, then you’ll need to break them apart into separate pages. The primary action should be unmissable, whilst reducing the prominence of any secondary actions (for example with an ellipsis menu, or remove it entirely).

SaaS UX Best Practices

SaaS UX best practices are crucial for creating a user-friendly experience. Learn how to improve user engagement, retention, and satisfaction in this comprehensive guide.

Continue reading

Why our design team is moving from Sketch to Figma

This post explores how we transitioned from four tools to one with Figma, as well as some of the benefits we realised as a result.

Continue reading

SaaS products people love.

A few slots left (to maintain quality standards, we take on limited projects).

Book 15min call