Caboodle - A research-led design team Caboodle - A research-led design team

Design for success.

We’ve designed products used by millions. Our people-first approach ensures we never make risky assumptions about you or your customers.

People first UX design

People first

People are at the heart of everything we do at Caboodle — when we combine your knowledge with customer insight we craft products that engage and delight.

What can you expect?

Better products, faster.

Our refined process combined with live design software (Figma) means you can watch your project evolve. In real-time. It typically cuts project length in half. Yes, it’s magical.

Partnerships, with heart

We’re in this together. No client managers. No egos, no drama — just a warm, personal service from a specialist team that gives a damn.

Fresh thinking

Uninformed innovation is risky. We’ll help you capitalise on opportunities to stand out from your competitors based on testing, evidence and experience.

Led by Lucy & Chris


Lucy Collins

For the past 10 years, Lucy worked in-house at a number of agencies giving her valuable insight into UX processes within different team dynamics. She's also had plenty of experience working on an array of successful digital products.

Now a Design Sprint facilitator she is a huge proponent of user experience design. She's seen first-hand the value of a user-centred approach and works passionately to instil design thinking into every project.


Chris Godby

Before Caboodle, Chris spent 10 years contracting as a design consultant for a plethora of different brands, from startups to household names. Being exposed to a vast array of sectors and business problems gave him a unique insight into how user experience design can transform any type of business for the better.

His work has been published in the Awwwards book, CSS Design Awards and Abduzeedo. He also writes guides and resources for Prototypr and Figma publications.

What we do

Digital Strategy

To understand your goals and how we align them with the needs of your customers.

Stakeholder interviews
Empathy mapping
Journey mapping
Design sprints
User interviews

Product Design

Solving your customer’s problems, simply. With a focus on ease of use, we design for scale.

Design systems
Rapid prototyping
User interface design
User experience
Creative direction

Performance sites

Persuasive. Conversion-focused. We pair design thinking with blazingly fast tech.

Usability testing
Device agnostic design
Information architecture
Full-stack development